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CITY OF SAN BERt
,RDINo1.!fEQUEST : )R COUNCIL ACTION
Planning and Building
SedEtces j :
;';cCT.--$ubject: ::::-:-.Appeal of Sign Permit No. 89-119
Denial -- Quiel Bros.
From:
Larry E. Reed, Director
~ept:
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Date:
January 10, 1990
Mayor and Common Council Meeting
January 22, 1990, 2:00 p.m.
Synopsis of Previous Council action:
No previous Council action.
Recommended motion:
That the hearing be closed; and that the appeal be denied
and that Sign Permit No. 89-119 be denied.
~
~,(S1::t
Director
Contact person:
Larry E. Reed
Phone:
(714) 384-5357
6
Supporting data attached:
Staff Report
Ward:
FUNDING REQUIREMENTS:
Amount:
N/A
Source: (Acct, No,)
(Acct, DescriPtion)
Finance:
')uncil Notes:
"7 t:.._n?l=.?
Agenda Item No,
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CITY OF SAN BERNA.RDINO - REQUEST Ft)R COUNCIL ACTION
STAFF REPORT
SUBJECT: APPEAL OF SIGN PERMIT NO. 89-119 DENIAL
MAYOR AND COUNCIL MEETING - JANUARY 22, 1990
REOUEST
The applicant, Quiel Brothers, is appealing the denial of
sign Permit No. 89-119 by staff of the Planning and Building
Services Department. The applicant requests that the Mayor
and Council reconsider General Plan Policy 1.45.6 which
prohibits pole signs at certain locations within the city
adopted by the Council on June 2, 1989.
BACKGROUND AND BASIS OF APPEAL
Sign Permit No. 89-119 is a proposal to construct a 40 foot
pole sign, with a 10' x 15' double-sided face, located in the
northern corner of a 3.8 acre parcel situated in the State
College Industrial Park at the easterly side of the
intersection of Hallmark Parkway and Lexington Way. (See the
sign plan and location map- Attachments "C" and "D".) This
sign permit was denied on October 26, 1989, by staff of the
Planning and Building Services Department.
One of the reasons the pole sign permit was denied is because
of Policy 1.45.6 of the General Plan, adopted on June 2,
1989. This policy reads as follows:
Policy 1.45.6
Prohibits the development of pole signs at the following
freeway entries to the city:
a. Waterman at Hospitality Lanei
b. State Route 18 at National Forest boundaryi
c. State Route 330 (city Creek Road) at Highland Avenuei
d. I-215 Freeway at Shandin Hills
e. I-215 Freeway at Cable Wash
f. I-215 Freeway at Inland Center Drive off-rampsi and,
in key activity districts, including the downtown,
Tri-City/commercenter, Mount Vernon Theme Center,
Highland Avenue "core", Santa Fe Railroad Depot
Specialty Center, Waterman Avenue Office Industrial
Park, California State University area, Verdemont
Commercial "village", and other pertinent areas.
7!1-0264
city of San Bern~Ldino
Request for Council Action - Appeal of Sign Permit No. 89-119
Denial - Mayor and Council Meeting January 22, 1990
Page 2
The sign was proposed to be constructed next to I-215 near
the Cable Creek Wash and was one of the reasons the sign
permit was denied. The appellant feels that the policy is
too vague in that the boundaries of the "key entry points II to
the City are not identified, and without the exact boundaries
the policy is not clear as to where the restriction on pole
signs is meant to apply.
ANALYSIS
The General Plan policy is meant to be "general" to allow for
future details to be formulated in the Sign Code portion of
the Development Code. The idea of promoting high quality
visual environments at the City's entry points is the point
of the policy. The sign is pr~immediately adjacent to
I-215 next to a flood contro1-!~veejfeeding into Cable Creek
Wash. This area is clearly within the "I-215 Freeway and
Cable Wash" key entry point of the City and would be highly
visible from I-215.
There are two other major problems with the proposed sign
permit. The first problem is that the sign identifies a
U-Haul business at a site that was permitted for a mini-
storage facility by Conditional Use Permit No. 88-35. The U-
Haul business was not permitted under that Conditional Use
Permit. If the business was allowed in the IL, Light
Industrial, land use designation, there would need to be a
Conditional Use Permit amendment approval by the Planning
commission for that business before the sign permit could be
approved. The second problem is that a car or truck rental
business such as a U-Haul Rental, is presently not permitted
in the IL, Light Industrial, land use designation under the
Interim Urgency Ordinance. The sign permit would have to be
denied for this reason as well.
CONCLUSION
General Plan Policy 1.45.6 prevents sign poles at the
proposed location. The U-Haul business 1S presently not
permitted in the IL, Light Industrial, land use designation.
A Conditional Use Permit for a U-Haul business has not been
approved. The proposed sign permit is not in compliance with
the General Plan or zoning ordinance of the City and must be
denied unless they are changed.
city of San Bernc...dino
Request for Council Action - Appeal of Sign Permit No. 89-119
Denial - Mayor and Council Meeting January 22, 1990
Page 3
MAYOR AND COUNCIL OPTIONS
The Mayor and Council may uphold the appeal in concept only
and direct staff or the applicant to amend the applicable
portions of the City's General Plan and Urgency Ordinance to
allow the proposed pole sign ~ deny the appeal and deny
Sign Permit No. 89-119.
RECOMMENDATION
Staff recommends that the appeal be denied and the Sign
Permit No. 89-119 be denied. The sign code is one of many
portions of the Developme~t Code that will be considered by
the Mayor and Council ln the spring of 1990. Ample
opportunity for debate of those provisions will be available.
Prepared by:
John Montgomery, AICP, Principal Planner
for Larry E. Reed, Director
Planning and Building Services
ATTACHMENTS:
A- Letter of Appeal to the Mayor and Council
B- Public Hearing Notice
C- Sign Permit Plan
D- Location Map
MCC:
SIGNPERMIT89119
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COMMENT: The applicant is appealing an administrative condition of the
General Plan to the Mayor and Common Council, as allowed in
Section 2.64 of the Municipal Code.
~
~ES C. RICHARDSON
eputy City Administrator -
Development
RP 8 9 - 11 9
ATTACHMENT "A"
\-;au~nc
NOV 2 0 1989
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SIGNS BY ~- at-
Q.~f.e~
272 SOUTH I STREET, SAN BERNAROINo,rtAllf:l,\~~~?AR~_. .T
RECE"/~~ - ~'r ,. pHtm.885-4476 FAX 714.88~~ERN~ROlrm. ~:.
'89 iiOV 29 ~~ber 28, 1989
Dear Planning Commission:
I wish to appeal the planning staffs denial of a proposed 10'
x 15' double face freeway sign 40' O.A.H. The staff based
their decision on the General Plan Policy 1.45.6 which reads
as follows:
1. 45.6
*Prohibit the development of pole signs at the following
key entries to the City:
a. Waterman at Hospitality Lane;
b. State Route 18 at National Forest boundary;
c. State Route 330 (City Creek Road) at Highland Avenue;
d. 1-215 Freeway at Shandin Hills;
e. 1-215 Freeway at Cable Wash;
f. 1-215 Freeway at Inland Center Drive off-ramps; and,
in key activity districts, including the downtown, Tri-
City/Commercenter, Mount Vernon Theme Center, Highland
Avenue "Core", Santa Fe Railroad Depot Specialty Center,
Waterman Avenue Office Industrial Park, California State
University area, Verdemont Commercial "Village", and other
pertinent areas.
It was determined from staff that the sign size was not in
conflict with current sign standards set forth for the I-L
zone we are in. However, it had been decided that we are
located at 1-215 Freeway at Cable Wash. Upon receiving this
information, I had requested to see a map illustrating the
areas and boundaries icentified in this policy. I found that
there has not been any ~oundaries established as of yet.
The boundaries will be available in the Cities Development Code
which will be available in Spring of 1990. I feel until the
time this policy can be fully identified and a location given
to the other pertinent areas as quoted from the policy, that
a business should not be excluded from the rights that exist
with others in the same zone.
I do feel that a policy should be established to incorporate
various design standards for signage throughout the City but
to prohibit signs will not cure the present problem of all the
non conforming and abandoned signs that are referred to as
Blight.
SALES. SERVICE. LEASING. MAINTENANCE. CRANE SERVICE, NEON
Calif, Contractors Licen.. No, 217345
RP39-119
"
Page 2
Please consider this also in regards to modifying the sign
plans submitted to possibly set a precedence for the future
signs located in these areas.
Sincerely,
QUIEL BROS.
ELUIC ,SIGN
/WUf
Gary Quiel
GQ:gz
ATTACHMENT "B"
PUBLIC HEARING NOTICE
A notice of the appeal hearing was sent to the property
owners within 500 feet of the subject property and the
applicant at least ten days prior to the hearing, as
per Municipal Code Section 19.81.020. A copy of this
notice is attached.
"
(
OFFICIAL NOTICE OF PUBLIC HEARING
BEFORE THE CITY OF SAN BERNARDINO
MAYOR AND COMMON COUNCIL
APPEAL OF SIGN PERMIT NO. 89-119
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THIS IS TO INFORM YOU THAT THE FOLLOWING ITEM HAS BEEN APPEALED TO THE
MAYOR AND COMMON COUNCIL BY QUIEL BROTHERS SIGN COMPANY
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SUBJECT: SIGN PERMIT NO. 89-119 APPEAL WARD =#
6
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PROPERTY, Located in the northern corner of a 3.8 acre parcel
LOCATION. si tuated in the State College Industrial Park at the
easterly side of the intersection of Hallmark Parkway
and Lexington Way.
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PROPOSAL: To allow the construction of a 40 foot pole sign, with
a 10' xIS' double-sided face, for aU-Haul rental
business.
\..
PUBLIC HEARING LOCATION: SAN BERNARDINO CITY HALL
COUNCI L CHAMBERS
300 NORTH "0" STREET
SAN BERNARDINO I CA, 92418
\.. .)
HEARING DATE AND TIME: January 22, 1990 2:00 p.m.
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A DETAILED DESCRIPTION OF THE PROPOSAL IS ON FILE IN THE PLANNING DEPARTMENT AT CITY
HALL, IF YOU WOULD LIKE FURTHER INFORMATION ABOUT THIS PROPOSAL PRIOR TO THE PUBLIC
HEARING, PLEASE CONTACT THE PLANNING DEPARTMENT IN PERSON OR BY PHONING
(714) 384-5057.
THANK YOU,
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ATTACHMENT
RP89-119
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APPENDIX II n'l
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CITY OF SAN BERNARDINO
~G DEPARTMENT
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AGENDA
ITEM #
LOCATION
CASE
CUP 88-35
HEARING DATE
9/6/88
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