HomeMy WebLinkAbout13-Development Services
CITY OF SAN BERNARDINO-REQUEST FOR COUNCIL ACTION
OR\G\NAL
Subject: Development Code Amendment No. 03-04
to allow an electronic message center sign for vehicle
dealerships subject to a conditional use permit and
Conditional Use Permit No. 03-03 to construct an
electronic message center sign at the Center Auto
Plaza. The project site for the proposed electronic
sign is located at 1388 S. "E" Street in the CG-l,
Commercial General land use district.
From:
Dept:
James G. Funk, Director
Development Services
Date:
February 24, 2004
MCC Date: March 1. 2004
Syuopsis of Previous Council Action:
02117/04. The Mayor and Common Council considered and referred to Legislative Review Committee.
02/23/04. The Legislative Review Committee considered and directed staff to prepare revisions for consideration
by the Mayor and Common Council.
Recommended Motion: That the Mayor and Common Council close the hearing and:
That the ordinance be laid over for final adoption and Conditional Use Permit No. 03-03 be approved based
upon the Findings of Fact contained in the Planning Commission Staff Report (Exhibit B), subject to the
Conditions of Approval (Exhibit B, Attachment E).
~(,~
James G. Funk
Contact person: Valerie C. Ross
Phone: 384-5057
Supporting data attached: StaffReoort and Ordinance
Ward(s): DCA - Citywide; CUP - 3
FUNDING REQUIREMENTS: Amount: N/A
Source: (Acct. No.)
(Acct. Description)
Finance:
Council Notes: (~Rf)..JJfY\::::.-11 (,'1
Ae
4/3
3/15/bY'
CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION
STAFF REPORT
SUBJECT:
DEVELOPMENT CODE AMENDMENT NO. 03-04/CONDITIONAL
USE PERMIT NO. 03-03
Owner:
City of Riverside
Real Property Division
3787 University Avenue
Riverside, CA 92501
909.826.5461
Applicant:
Quiel Bros. Signs
Larry Quiel
272 South ''r' Street
San Bernardino, CA 92410
909.885.4476
BACKGROUND
The Mayor and Common Council considered Development Code Amendment No. 03-04 and
Conditional Use Permit No. 03-03 at their meeting of February 17, 2004. The Development
Code Amendment will modify Development Code Chapter 19.22 (Sign Regulations), Sections
19.22.030, 19.22.060 and Table E.022.01 to allow electronic message center signs for auto
dealerships subject to a Conditional Use Permit. The Conditional Use Permit will allow Center
Auto Plaza to construct a 50-foot high, 571 square foot electronic message center sign for the
Center Auto Plaza, with the sign being located on the property at 1388 South "E" Street in the
CG-l, Commercial General land use district. The Mayor and Common Council staffreport of
February 17, 2004, including the December 16, 2003 Plarming Commission staff report, contains
the background discussion materials. Refer to Exhibit I.
At the last meeting after considerable discussion, the Council referred the matter to the
Legislative Review Committee (LRC) for discussion. The council members, while generally
supportive, expressed concerns about a proliferation of electronic message center signs in the
City. The LRC held a special meeting on February 23,2004 to receive additional input.
Larry Quiel, Quiel Bros. Signs, provided the Legislative Review Committee with a pamphlet of
information, and summarized the electronic message center signs. See Exhibit II. The issues
discussed and recommendations of the Legislative Review Committee are as follows:
. Dealerships. The LRC discussed keeping the definition as two or more, but allowing existing
new vehicle dealers to be "grandfathered" in. This means that the dealers that are currently
located in the City of San Bernardino could apply for an electronic message center sign, but
if a new vehicle dealer moved to the City of San Bernardino, they would be required to have
two or more makes of vehicles (Ford and Chevrolet for example) in order to apply for this
slgnage.
Recommendation - the LRC decided to delete reference to two or more and allow any/all
single new vehicle dealers to participate.
DCA03-04/CUP03-03
March 1, 2004
Page 2
. Brightness of Signage. The LRC and meeting attendees discussed different signs in the
greater vicinity and the fact that some signs seemed to be too bright and made the signage
appear gaudy. Mr. Quiel noted that the manufacturers of electronic signs can include
automatic dimming devices, which automatically adjust based on real life factors (time of
day, rain vs. sun, etc.). Mr. Quiel noted that this was essentially a standard in the industry.
Recommendation - the LRC directed staff to include language that requires automatic
dimming devices.
. Signage Schematics - the LRC wanted to be able to view the proposed signage against the
existing setting and existing signage (both on-site and adjacent sites). The LRC felt that this
would help the Planning Commission to evaluate electronic message center signage
proposals. Photo simulations are fairly standard with today's technology.
Recommendation - require photo simulations as part of the Conditional Use Permit
application.
. Sign Abatement - the LRC agreed that appropriately sized, regularly maintained, and legal
signage - "good" signage - was important to businesses, as well as the City of San
Bernardino. While the LRC felt that the proposed amendment (along with the amendment for
three off-site electronic message center signs) would not lead to an over-proliferation of these
types of signs, the illegally installed, unmaintained, abandoned, and unpermitted signage
contributed to visual blight.
Mr. Quiel referred to the Signline publication in his packet, and explained to the LRC how
studies in the sign industry found that electronic message center signs increased sales, which
resulted in increased sales tax revenue. The LRC felt strongly that some of the increased
sales tax revenue should be earmarked for sign code enforcement.
Recommendation - that a portion of the increase in sales tax that is generated by vehicle
dealers installing new electronic message center signs in San Bernardino per this
Development Code Amendment be dedicated to the abatement of illegal signage.
The following is a summary of the proposed sign code changes to Chapter 19.22 ofthe
Development Code.
1. Section 19.22.030, Definitions, will be modified to include definitions for vehicle
dealerships and electronic message center signs as follows:
. Vehicle Dealership: one or more new vehicle sales establishments (with ancillary
used cars and/or recreational vehicle sales).
. Electronic Message Center Sign: a sign having the capability of presenting variable
message displays by projecting an electronically controlled pattern against a
DCA03-04/CUP03-03
March 1. 2004
Page 3
contrasting background and which can be programmed to change the message display
periodically.
2. Table 022.01, Sign Regulations By Land Use Category (C), will be modified to include a
new sign class heading for vehicle dealerships and requirements for electronic message
center signs. See below.
Sign Regulations
Sign Sign Maximum Maximum Maximum Additional
Class Type Number Sign Sign Requirements
Area Height
5. Vehicle Electronic I Case by 50 feet . setback 5 feet from
Dealership Message Case (may be property line
Center increased . adjacent to a freeway
Sign to 75 feet and within Freeway
with flag Corridor Overlay
test) District
. street frontage of 500
feet
. no closer than 500 feet
to another electronic
Sign
. photo simulation
required
. automatic dimming
device required
3. Section 19.22.060(0), Prohibited Signs will be deleted.
FINANCIAL IMPACT
None. The applicant paid the Development Code Amendment and Conditional Use Permit filing
fees.
DCA03-04/CUP03-03
March 1, 2004
Page 4
RECOMMENDATION
That the Mayor and Common Council close the hearing and:
That the ordinance be laid over for final adoption and Conditional Use Permit No. 03-03 be
approved based upon the Findings of Fact contained in the Planning Commission Staff Report
(Exhibit B), subject to the Conditions of Approval (Exhibit B, Attachment E).
EXHIBITS:
I February 17,2004 Mayor and Common Council Staff Report
II Quiel Bros. Signs Packet
III Ordinance
ATTACHMENT I
SIGN REGCLATIONS - 19.22
Civic Event Sign. A temporary sign, other than a commercial sign, posted to advertise a civic
event sponsored by a public agency, school, church, civic-fraternal organizations, or similar non-
commercial organization.
Commercial Seasonal Sign. An "open" or "closed" window sign, posted on a seasonal basis.
Construction Sign. A temporary sign erected on the parcel on which construction is taking place,
limited to the duration of the construction, indicating the names of the architects, engineers,
landscape architects, contractors, or similar artisans, and the owner, financial supporters,
sponsors, and similar individuals or firms having a major role or interest with respect to the
structure or project.
Directional Sign. Signs limited to directional messages, principally for pedestrian or vehicular
traffic, such as "one way", "entrance", or "exit".
Directory Sign. A sign for listing the tenants or occupants and their suite numbers of a building
or center.
Double-faced Sign. A single structure designed with the intent of providing copy on both sides.
Electronic Message Center Sign. A sign having the capability of presenting variable
message displays by projecting an electronically controlled pattern against a contrasting
background and which can be programmed to the message display periodically.
Eaveline. The bottom of the roof eave or parapet.
C rAVEUN'
Flashing Sign. A sign that contains an intermittent or sequential flashing light source.
Freestanding Sign. A sign that is supported by I or more uprights, braces, poles, or other
similar structural components that is not attached to a building or buildings.
Freeway Sign. A sign adjacent to a freeway right-of-way which advertises a freeway adjacent
business or a qualifying business in close proximity to a freeway pursuant to the provisions of
19.22.080(4) of this chapter. Me 9291/19/95
111-19
10/99
SIGN REGULATIONS - 19.22
the business conducted, services available or rendered, or the goods produced, sold, or available
for sale, upon the property where the advertising display is erected.
Sign Area. The entire face of a sign, including the surface and any framing, projections, or
molding, but not including the support structure. Individual channel-type letters mounted on a
building shall be measured by the area enclosed by four straight lines outlining each word.
Sign Program. A coordinated program of I or more signs for an individual building or building
complexes with multiple tenants.
Temporary Sign. A sign intended to be displayed for a limited period of time.
Trademark. A word or name which, with a distinctive type or letter style, is associated with a
business or business entity in the conduct of business. MC 834 6/19/92
Vehicle Dealership. One or more vehicle sales establishments (with ancillary used cars and
recreational vehicle sales).
Vehicle Sign. A sign which is attached to or painted on a vehicle which is parked on or adjacent
to any property, the principal purpose of which is to attract attention to a product sold or an
activity or business located on such property.
Wall Sign. A sign painted on or fastened to a wall and which does not project more than 12
inches from the building or structure.
Window Sign. Any sign that is applied or attached to a window or located in such a manner that
it can be seen from the exterior of the structure.
19.22.040 SIGN PERMIT REQUIRED
1. GENERAL
No sign, including a copy change, or temporary sign, unless exempted by this Chapter,
shall be constructed, displayed or altered without a sign permit or sign program approved
by the City. The Director shall review all signs unless otherwise stated.
2. SIGN PROGRAM
A sign permit for a sign program may be submitted for all new commercial, office, and
industrial centers consisting of 3 or more tenant spaces. The program may be filed with
the project application to construct the center, and can be processed concurrently with the
project application. The purpose of the program shall be to integrate signs with building
and landscaping design to form a unified architectural statement. MC 1057 10/8/99
19.22.50
EXEMPT SIGNS
Table 022.00 identifies the signs that are exempt from the provisions of this Chapter.
MC 1057 10/8/99
III-22
10/99
SIGN REGULATIONS - 19.22
19.22.060 PROmBITED SIGNS
The following signs are inconsistent with the sign standards set forth in this Chapter, and are
therefore prohibited:
A. Abandoned signs as defined in Section 19.22.030.
B. Animated, moving, flashing, blinking, reflecting, revolving, or any other similar
sign, except electronic message boards
C. Banners, flags, and pennants, except as permitted by Sections 19.22.070 and
19.22.090. MC 9799/5/96
D. Bench signs
E. Billboards or Outdoor Advertising signs, except as permitted by Section
19.22.080 ofthis Chapter. MC 929 1/19/95
F. Chalkboards or blackboards
G. CHangeaele ~0py siglls aad 0le~trollic Iflessage Boanls, eK~eflt as allowea BY a
CUP for Iflovie theaters, arellas, statliHlIlS, or lllItO IflBlls (ill the CR 1 lane IIse
aistrict). 11lstillitioaal uses, suell. as effilr~hes allEl seH0ols, Iflay ill~oFflorale
eHangeaBle ~OflY ill \',all or IflOlltilflellt sigHs ana are exeHlflt KOIfl tile CUP
re'llliremellt. MC 101e 2.'27/98
H. Illegal signs as defined in Section 19.22.030.
I. Off-site or billboard signs, except as permitted by Section 19.22.080
J. Permanent sale or come-on signs
K. Portable signs or A-frame signs
L. Signs deemed to be a public nuisance as defined in Section 19.22.030 and MC
Section 8.30.010.
M. Roof signs
N. Signs on public property, except for traffic regulatory, informational signs, signs
required by a governmental agency, and model home tour signs, and except as
permitted by Section 19.22.080. MC 812 12/5/91
O. Signs painted on fences or roofs
P. Balloons and other inflated devices or signs designed to attract attention, except as
allowed per Section 19.22.070.
Q. Signs that are affixed to vehicles, excluding permanent signs on commercial
vehicles
R. Signs which simulate in color or design a traffic sign or signal, or which make use
of words, symbols or characters in such a manner to interfere with, mislead, or
confuse pedestrian or vehicular traffic. MC 1057 10/8/99
19.22.070 TEMPORARY SIGNS
Special event signs and civic event signs may be approved by the Director for a limited period of
time as a means of publicizing special events such as grand openings, carnivals, parades,
charitable events, holiday sales, and special promotions. Such special event signs shall be limited
to the following provisions:
A. No temporary sign shall be erected without a temporary sign permit.
B. Temporary signs shall be limited to 90 continuous days per event within a 180-day
period from the start date of the event.
111-26
10/99
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Alternative Additional Requirement
For Electronic Message Center Signs
Table 022.01, Sign Regulations By Land Use Category (C), will be modified to include a
new sign class heading for vehicle dealerships and requirements for electronic message
center signs. See below.
Sign Regulations
Sign Sign Maximum Maximum Maximum Additional
Class Type Number Sign Sign Requirements
Area Height
5. Vehicle Electronic I Case by 50 feet . setback 5 feet from
Dealership Message Case (maybe property line
Center increased . adjacent to a freeway
Sign to 75 feet and within Freeway
with flag Corridor Overlay
test) District
. street frontage of 500
feet
. no closer than 500 feet
to another electronic
Sign
. photo simulation
required
. automatic dimming
device required
. The Sign must
advertise 2 or more
Vehicle Dealerships
if one of the Vehicle
Dealerships was not
lawfully operating
within the Freeway
Corridor Overlay
District on
March 1,2004.
Added language in Bold.
1
2
3
4
5
6
7
8
9
10
11
12
(C~~v
ORDINANCE NO.
AN ORDINANCE OF THE CITY OF SAN BERNARDINO MODIFYING
CHAPTER 19.22 (SIGN REGULATIONS) OF THE SAN BERNARDINO MUNICIPAL
CODE (DEVELOPMENT CODE) RELATED TO ELECTRONIC SIGN
REQUIREMENTS FOR AUTO DEALERSHIPS.
THE MAYOR AND COMMON COUNCIL OF THE CITY OF SAN BERNARDINO
DO ORDAIN AS FOLLOWS:
SECTION 1. Chapter 19.22, Sections 19.22.030, 19.22.060 and Table 022.01 of the
Municipal Code (Development Code) is amended to modify the sign requirements for electronic
signs within the Freeway Corridor District Overlay for auto dealerships as shown in Attachment
1, attached hereto and incorporated herein by reference.
SECTION 2. Severability. In the event that any provision of this Ordinance, or any part
thereof, or any application thereof to any person or circumstance, is for any reason held to be
13
14
15
16
17 person or circumstance or of said provision as applied to any other person or circumstance. It is
unconstitutional or otherwise invalid or ineffective by any court of competent jurisdiction on its
face or as applied, such holding shall not affect the validity or effectiveness of any of the
remaining provisions of this Ordinance, or any part thereof, or any application thereof to any
18
hereby declared to be the legislative intent of the City that this Ordinance would have been
19
adopted had such unconstitutional, invalid, or ineffective provision(s) not been included herein.
20
IIII
21
22 IIII
23 IIII
24
25
26
27
28
1
1
2
3
4
AN ORDINANCE OF THE CITY OF SAN BERNARDINO MODIFYING
CHAPTER 19.22 (SIGN REGULATIONS) OF THE SAN BERNARDINO MUNICIPAL
CODE (DEVELOPMENT CODE) RELATED TO ELECTRONIC SIGN
REQUIREMENTS FOR AUTO DEALERSHIPS.
I HEREBY CERTIFY that the foregoing ordinance was duly adopted by the Mayor and
5 Common Council of the City of San Bernardino at a
6
7
8
9
10
11
12
13
meeting thereof, held
on the
day of
, 2004, by the following vote to wit:
Council Members:
AYES
NAYS
ABSTAIN
ABSENT
ESTRADA
LONGVILLE
MC GINNIS
DERRY
KELLEY
14 JOHNSON
15 MC CAMMACK
16
17
18
City Clerk
The foregoing ordinance is hereby approved this _day of
19 2004.
20
21
22
23
JUDITH V ALLES, Mayor
City of San Bernardino
Approved as to form
and legal content:
24 JAMES F. PENMAN
City Attorney
25
By: L 1l~
26 III () ,
27
III
28
2
A TT ACHMENT 1
SIGN REGULATIONS -19.22
Civic Event Sign. A temporary sign, other than a commercial sign, posted to advertise a civic
event sponsored by a public agency, school, church, civic-fraternal organizations, or similar non-
commercial organization.
Commercial Seasonal Sign. An "open" or "closed" window sign, posted on a seasonal basis.
Construction Sign. A temporary sign erected on the parcel on which construction is taking place,
limited to the duration of the construction, indicating the names of the architects, engineers,
landscape architects, contractors, or similar artisans, and the owner, financial supporters,
sponsors, and similar individuals or firms having a major role or interest with respect to the
structure or project.
Directional Sign. Signs limited to directional messages, principally for pedestrian or vehicular
traffic, such as "one way", "entrance", or "exit".
Directory Sign. A sign for listing the tenants or occupants and their suite numbers of a building
or center.
Double-faced Sign. A single structure designed with the intent of providing copy on both sides.
Electronic Message Center Sign. A sign having the capability of presenting variable
message displays by projecting an electronically controlled pattern against a contrasting
background and which can be programmed to the message display periodically.
Eaveline. The bottom of the roof eave or parapet.
c ~WUN'
Flashing Sign. A sign that contains an intermittent or sequential flashing light source.
Freestanding Sign. A sign that is supported by 1 or more uprights, braces, poles, or other
similar structural components that is not attached to a building or buildings.
Freeway Sign. A sign adjacent to a freeway right-of-way which advertises a freeway adjacent
business or a qualifying business in close proximity to a freeway pursuant to the provisions of
19.22.080(4) ofthis chapter. MC 929 1/19/95
III-19
10/99
SIGN REGULATIONS -19.22
the business conducted, services available or rendered, or the goods produced, sold, or available
for sale, upon the property where the advertising display is erected.
Sign Area. The entire face of a sign, including the surface and any framing, projections, or
molding, but not including the support structure. Individual channel-type letters mounted on a
building shall be measured by the area enclosed by four straight lines outlining each word.
Sign Program. A coordinated program of I or more signs for an individual building or building
complexes with multiple tenants.
Temporary Sign. A sign intended to be displayed for a limited period of time.
Trademark. A word or name which, with a distinctive type or letter style, is associated with a
business or business entity in the conduct of business. MC 834 6/19/92
Vehicle Dealerships, Dealerships with two or more new vehicle dealers (with ancillary used
cars and recreational vehicle sales),
Vehicle Sign. A sign which is attached to or painted on a vehicle which is parked on or adjacent
to any property, the principal purpose of which is to attract attention to a product sold or an
activity or business located on such property.
Wall Sign. A sign painted on or fastened to a wall and which does not project more than 12
inches from the building or structure.
Window Sign. Any sign that is applied or attached to a window or located in such a manner that
it can be seen from the exterior of the structure.
19.22.040 SIGN PERMIT REQUIRED
1. GENERAL
No sign, including a copy change, or temporary sign, unless exempted by this Chapter,
shall be constructed, displayed or altered without a sign permit or sign program approved
by the City. The Director shall review all signs unless otherwise stated.
2. SIGN PROGRAM
A sign permit for a sign program may be submitted for all new commercial, office, and
industrial centers consisting of 3 or more tenant spaces. The program may be filed with
the project application to construct the center, and can be processed concurrently with the
project application. The purpose of the program shall be to integrate signs with building
and landscaping design to form a unified architectural statement. M C 1057 10/8/99
19.22.50
EXEMPT SIGNS
Table 022.00 identifies the signs that are exempt from the provisions of this Chapter.
MC 1057 10/8/99
111-22
10/99
SIGN REGULATIONS - 19.22
19.22.060 PROIDBITED SIGNS
The following signs are inconsistent with the sign standards set forth in this Chapter, and are
therefore prohibited:
A. Abandoned signs as defined in Section 19.22.030.
B. Animated, moving, flashing, blinking, reflecting, revolving, or any other similar
sign, except electronic message boards
C. Banners, flags, and pennants, except as permitted by Sections 19.22.070 and
19.22.090. MC 979 9/5/96
D. Bench signs
E. Billboards or Outdoor Advertising signs, except as permitted by Section
19.22.080 of this Chapter. MC 929 1/19/95
F. Chalkboards or blackboards
G. CHangeable copy SigHS alll! eleetHlHic ffiessage Baarss, el(eept as allawes BY a
CUP for H!s'/ie tHeaters, areaas, staSillH!S, ar !lI:Its _lis (iH the CR 1 1anallse
distriet). IRstitxHieftftl Hses, sHell as eooreRes aHa sekeels, mar iaeeljl6fate
ellllageable espy iH '.\'all ar H!sHlImelll SigHS aad are elleffijlt frSH! tHe CUP
reEllliremelll. MC 10162/27/98
H. Illegal signs as defined in Section 19.22.030.
1. Off-site or billboard signs, except as permitted by Section 19.22.080
J. Permanent sale or come-on signs
K. Portable signs or A-frame signs
L. Signs deemed to be a public nuisance as defined in Section 19.22.030 and MC
Section 8.30.010.
M. Roof signs
N. Signs on public property, except for traffic regulatory, informational signs, signs
required by a governmental agency, and model home tour signs, and except as
permitted by Section 19.22.080. MC 812 12/5/91
O. Signs painted on fences or roofs
P. Balloons and other inflated devices or signs designed to attract attention, except as
allowed per Section 19.22.070.
Q. Signs that are affixed to vehicles, excluding permanent signs on commercial
vehicles
R. Signs which simulate in color or design a traffic sign or signal, or which make use
of words, symbols or characters in such a manner to interfere with, mislead, or
confuse pedestrian or vehicular traffic. MC 1057 10/8/99
19.22.070 TEMPORARY SIGNS
Special event signs and civic event signs may be approved by the Director for a limited period of
time as a means of publicizing special events such as grand openings, carnivals, parades,
charitable events, holiday sales, and special promotions. Such special event signs shall be limited
to the following provisions:
A. No temporary sign shall be erected without a temporary sign permit.
B. Temporary signs shall be limited to 90 continuous days per event within a 180-day
period from the start date of the event.
III-26
10/99
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CITY OF SAN BERNARDINO-REQUEST FOR COUNCIL ACTION
OR\G\NAl
Subject: Development Code Amendment No. 03-04
to allow an electronic message center sign for auto
dealerships subject to a Conditional Use Permit and
Conditional Use Permit No. 03-03 to construct an
electronic message center sign at the Center Auto
Plaza. The project site for the proposed electronic
sign is located at 1388 South "E" Street in the CG-I,
Commercial General land use district
From:
Dept:
James G. Funk, Director
Development Services
Date:
January 12, 2004
MCC Date: February 17, 2004
Synopsis of Previous Council Action:
None
Recommended Motion:
That the hearing be closed and that the Mayor and Common Council:
I) Deny Development Code Amendment No. 03-04 and Conditional Use Permit No. 03-03, and continue to
the next meeting to allow Development Services to bring revised Findings of Fact to the Council, or
2) That the ordinance be laid over for final adoption and Conditional Use Permit No. 03-03 be approved
based upon the Findings of Fact contained in the Planning Commission Staff Report (Exhibit B), subject
to the Conditions of Approval (Exhibit B, Attachment E).
YtftW;{;,& ~JF-
James . Funk
Contact person: Aron Liang
Phone: 384-5057
Supporting data attached: Staff Report
Ward(s): 3
FUNDING REQUIREMENTS: Amount: N/ A
Source: (Acct. No.)
(Acct. Description)
Finance:
~-
Agenda Item No. ~
Council Notes:
CITY OF SAN BERNARDINO - REQUEST FOR COUNCIL ACTION
STAFF REPORT
SUBJECT:
DEVELOPMENT CODE AMENDMENT NO. 03-04 AND
CONDITIONAL USE PERMIT NO. 03-03
Owner:
City of Riverside
Real Property Division
3787 University Avenue
Riverside, CA 92501
909.826.5461
Applicant:
Quie! Bros Signs
Larry Quie!
272 South "I" Street
San Bernardino, CA 924 I 0
909.885.4476
BACKGROUND
The applicant is requesting that the Mayor and Common Council approve Development Code
Amendment No. 03-04 to modify Development Code Chapter 19.22 (Sign Regulations),
Sections 19.22.030, 19.22.060 and Table E.022.01 to allow an electronic message center sign for
auto dealerships subject to a Conditional Use Permit. The proposed amendment is applicable
Citywide within the Freeway Corridor Overlay District, subject to the proposed provisions in the
text. Also requested for approval is Conditional Use Permit No. 03-03 to construct a 50-foot
high, 571 square foot electronic message center sign for the Center Auto Plaza. The project site
for the proposed electronic sign is located at 1388 South "E" Street in the CG-I, Commercial
General land use district (Exhibit A).
Please refer to the Planning Commission Staff Report (Exhibit B) for additional discussion.
Attachment C to the Planning Commission Staff Report outlines the proposed Development
Code Amendment changes.
At its meeting on December 16, 2003, the Planning Commission opened the public hearing and
received public testimony on this matter. After considerable discussion, the Planning
Commission made a motion to recommend denial of Development Code Amendment No. 03-
04 and Conditional Use Permit No. 03-03. The Planning Commission voted 4 to 3 to deny the
proposals. Commissioners Coute, Enciso, Morris, and Sauerbrun voted in favor of the motion
for denial and Commissioners DUff, Lynch, and Thrasher voted against the motion for denial.
Commissioner Lockett was absent.
The Planning Commission members who were opposed to the proposals expressed two main
concerns as follows:
DCA03-04/CUP03-03
February 2, 2004
Page 2
1) Proliferation of electronic signs along the Freeway Corridor. The proposed amendment
could encourage dealerships to form partnerships and join ventures to pursue electronic
signs. This proposal could jump-start incentives for dealerships to acquire properties
adjacent to a freeway for use as dealerships so to obtain electronic signs, which could lead
to a proliferation and contribute to visual blight.
2) Lack of participation from adjacent dealerships. The proposals did not provide
opportunities for other dealers who were not located within the Freeway Corridor Overlay
District. The Planning Commission felt these limitations could provide a one-sided
leverage benefit/advantage for one party.
FINANCIAL IMPACT
None. The applicant paid the Development Code Amendment and Conditional Use Permit filing
fees.
RECOMMENDA nON
That the Mayor and Common Council close the hearing and:
I) Deny Development Code Amendment No. 03-04 and Conditional Use Permit No. 03-03 and
continue to the next meeting to allow Development Services to bring revised Findings of Fact
to the Council, or
2) That the ordinance be laid over for final adoption and Conditional Use Permit No. 03-03 be
approved based upon the Findings of Fact contained in the Planning Commission Staff
Report (Exhibit B), subject to the Conditions of Approval (Exhibit B, Attachment E).
EXHIBITS:
I Location Map
2 Planning Commission Staff Report dated December 16, 2003
EXHIBIT 1
CITY OF SAN BERNARDINO PROJECT: DCA 03-04 &
PLANNING DIVISION CUP 03-03
LOCATION MAP
LAND USE DISTRICTS HEARING DATE: 12/16/03
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EXHIBIT 2
SUMMARY
CITY OF SAN BERNARDINO PLANNING DIVISION
CASE:
Development Code Amendment No. 03-04 &
Conditional Use Permit No. 03-03
2
December 16, 2003
DCA-Citywide and CUP-3
AGENDA ITEM:
HEARING DATE:
WARD:
APPLICANT
Center Auto Plaza
1388 South HE" Street
San Bernardino, CA 92408
909.889.8561
OWNER:
City of Riverside
3787 University Avenue
Riverside, CA 9250 I
909.8265461
REQUEST/LOCATION:
Development Code Amendment
. Modify Chapter 19.22, Sections 19.22.030, Table 022.00 and 19.22.060 (G) to allow an
electronic message center sign for auto dealerships subject to a Conditional Use Permit. The
amendment is applicable Citywide within the Freeway Corridor Overlay District.
Conditional Use Permit
. Construct a 50-foot high, 571 square foot electronic message center sign for the Center Auto
Plaza. The project site is located east and adjacent to 1-215 at 1388 South "E" Street in the
CG-1, Commercial General land use district.
CONSTRAINTS/OVERLAYS:
Liquefaction
ENVIRONMENTAL FINDINGS:
o Not Applicable
Ii'l Exempt, Section 15311 - Accessory Structures
o No Significant Effects
o Potential Effects, Mitigation Measures and Mitigation Monitoring/Reporting Plan
STAFF RECOMMENDATION:
Ii'l Approval
o Conditions
o Denial
o Continuance to:
Development Code Amendment No. 03-04
Conditional Use Permit No. 03-03
December 15, 2003
Page 2
REOUEST AND LOCATION
Quiel Bros, Electric Sign Co., on behalf of the Center Auto Plaza is requesting approval of a
Development Code Amendment to modify Chapter 19.22, Sign Regulations, Sections
19.22.030, Table 022.00 and 19.22.060 (G) to allow an electronic message center sign for
auto dealerships within the Freeway Corridor Overlay District, subject to a Conditional Use
Permit. Also requested is a Conditional Use Permit to construct a 50-foot high, 571 square
foot electronic message center sign for the Center Auto Plaza. The project site is located east
and adjacent to 1-215 at 1388 South "E" Street in the CG-I, Commercial General land use
district.
Presently, Development Code, Chapter 19.22, Sign Regulations, limits electronic message
center signs subject to a Conditional Use Permit, only to those areas in the CR-4, Commercial
Regional- Auto Plaza land use district for auto dealerships. To date, there are auto
dealerships located within the City that are adjacent a freeway and are not within the CR-4
land use district. The sign code limitation does not provide an opportunity for these auto
dealerships to have an electronic message center sign.
Specifically, the proposed amendment will modify the following:
. Section 19.22.030, Definitions, will be modified to include definitions for dealerships
and electronic message center sign. The dealership is being defined as having two or
more new vehicle dealers to preclude proliferation of electronic signs.
. Table 022.01, Sign Regulations By Land Use Category (C), will be modified to
include a new sign class heading for auto dealerships and requirements for electronic
message center signs. Although the sign must be located on-site, adjacent to the
freeway, other new vehicle dealers in the general vicinity can be part of the signage.
The locational criteria for adjacent to a freeway and within the Freeway Corridor
Overlay District emphasize the consistency with the General Plan. Although the
maximum square footage has not been defined, the overall function, size, placement,
and visibility will be analyzed on a project-by-project basis.
. Section 19.22.060 (G), Prohibited Sign, will be deleted. This will eliminate
inconsistency within the sign regulations.
Please see Attachment C for details on the proposed amendment.
The Conditional Use Permit will allow the Center Auto Plaza to construct an electronic
message center sign in the CG-Iland use district. The 50-foot high electronic sign will
advertise the Center Auto Plaza and its activities and occasional public service messages. The
electronic message center sign will be located in the rear of the property east and adjacent to
the 1-215 (Attachments A and B).
Development Code Amendment No. 03-04
Conditional Use Permit No. 03-03
December /5, 2003
Page 3
BACKGROUND
The Center Chevrolet dealership was established at its present location in the 1960s. In 2000,
Center Chevrolet acquired the Mazda dealership. There are two major dealerships within the
Center Auto Plaza.
In October 2003, Planning staff conducted a sample survey among six cities with freeway
access for their provisions related to electronic message center signs (Attachment D). All six
cities with freeway access allow electronic message center sign subject to a Conditional Use
Permit and or a design review process for auto dealerships.
Staff has also worked closely with Quiel Bros. Electric Sign Company to ensure that an
internal consistency within the sign classification and standard requirements will be achieved
(Attachment C).
CALIFORNIA ENVIRONMENTAL QUALITY ACT (CEOA) STATUS
The proposed amendment is exempt from CEQA, Section 15311- accessory structures. This
provision is applicable for construction or placement of minor structures accessory to existing
commercial including but not limited to on-premise signs and other temporary facilities.
DEVELOPMENT CODE AMENDMENT
FINDINGS OF FACT
1. Is the proposed amendment consistent with the General Plan?
Yes, the proposal is consistent with the General Plan objective:
General Plan Objective 5.5 states: "Develop a consistent and well-designed program
of public informational signage."
The proposed amendment reflects current standards in numerous cities throughout
Southern California. This proposal will allow Chapter 19.22 to be modified and
updated to provide an opportunity for other dealerships outside of the CR-4 district to
construct an electronic message center sign for better advertisement. The proposed
amendment will enhance auto dealerships with good advertisement thus creating
opportunity to generate more sales.
The proposed amendment will be internally consistent with the General Plan and will
accomplish the following:
Development Code Amendment No. 03-04
Conditional Use Permit No. 03-03
December 15, 2003
Page 4
. Update Sign Regulations to allow an electronic message center sign subject to
a Conditional Use Permit for auto dealerships in the Freeway Corridor Overlay
District.
. Promote consistent and well-designed signage.
. Provide for distinctive signage that identifies vehicle dealerships.
. Ensure that electronic message center signage compliments and does not
detract from adjacent commercial uses.
2. Would the proposed amendment be detrimental to the public interest, health,
safety, convenience, or welfare of the City?
No, the proposed amendment would allow dealerships to construct message center
signs subject to a Conditional Use Permit. The proposed amendment does not change
the automobile sales dealerships design standards nor does it modifY the requirement
for a Conditional Use Permit. This proposal will be in the public interest and welfare
of the City in that it will implement the objectives and policies of the General Plan.
CONDITIONAL USE PERMIT
FINDINGS AND ANALYSIS
1. Is the proposed use conditionally permitted within the subject land use district,
would it impair the integrity and character of the subject land use district, and
does it comply with all of the applicable provisions of this Development Code?
Yes, pursuant to Development Code Sections 19.22.030, Table 022.00 and 19.22.060
(G) as amended, electronic message center signs for auto dealerships are a permitted
use in the CG-I, Commercial General land use district subject to a Conditional Use
Permit. The proposed electronic message center sign complies with these
requirements.
2. Is the proposed use consistent with the General Plan?
Yes, the proposal is consistent with the General Plan policy:
General Plan Policy 1.18.31 states: "Require that signage be integrated into the overall
site and building design."
The proposed sign has been designed to be integrated into the overall site. The
existing pylon sign east and adjacent to 1-215 installed in 1990s will be removed in
conjunction with installation of the 50-foot electronic message center sign, Although
the existing pylon sign is still functional, it's becoming obsolete. The electronic
message center sign should help to draw attention to the Center Auto Plaza,
encouraging more customers to stop and shop for vehicles.
Development Code Amendment No. 03-04
Conditional Use Permit No. 03-03
December 15, 2003
Page 5
3. Is the approval of the Conditional Use Permitfor the proposed use in
compliance with the requirements of the California Environmental Quality Act
and Section 19.20.030(6) of the Development Code?
The project is exempt from CEQA per Section 15311, which exempts accessory
structures.
4. Are there potentially significant negative impacts upon environmental quality
and natural resources that could not be properly mitigated and monitored?
As noted in Finding No.3, this project is exempt from CEQA review under Section
15311.
5. Are the location, size, design, and operating characteristics of the proposed
use compatible with the existing andfuture land uses within the general area
in which the proposed use is to be located and will it create significant noise,
traffic or other conditions or situations that may be objectionable or
detrimental to other permitted uses in the vicinity or adverse to the public
interest, health, safety, convenience, or welfare of the City?
Yes, the location, size, design and operating characteristics of the proposed use is
compatible with the existing and future land uses within the general area. The
proposed sign will comply with Development Code guidelines for signs and will be 50
feet tall and will include areas for the auto center name, electronic message center, and
dealership identification. The electronic message area will be 190 square feet, and the
dealership identification area will be 180 square feet with the dealership logos at 20 I
square feet. The total square footage of the proposed sign will not exceed 571 square
feet. The sign will provide good visibility to motorists traveling south and north on 1-
215.
6. Is the subject site physically suitable for the type and density/intensity of use
being proposed?
Yes, the subject site is physically suitable for the type and intensity of use being
proposed. The proposed sign will comply with Development Code as amended. The
proposed sign will be at 50 feet and is setback 5 feet from the property line. The sign
will promote greater visibility to and from the Center Auto Plaza.
7. Are there adequate provisions for public access, water, sanitation, and public utilities
and services to ensure that the proposed use would not be detrimental to public health
and safety?
The Center Auto Plaza is fully developed, and all services and utilities are in place.
The proposed sign will not impact the existing services or utilities or be detrimental to
the public health and safety. All applicable Codes will apply to the construction of the
sign.
Development Code Amendment No. 03-04
Conditional Use Permit No. 03-03
December 15, 2003
Page 6
CONCLUSION
The proposal meets all necessary Findings of Fact for approval of Development Code
Amendment No. 03-04 and Conditional Use Permit No. 03-03.
RECOMMENDATION
Staff recommends that the Planning Commission recommend that the Mayor and Common
Council:
I. Approve Development Code Amendment No. 03-04 based upon the Findings of Fact
contained in this Staff Report, and;
2. Approve Conditional Use Permit No. 03-03 based upon the Findings of Fact contained
in this Staff Report and subject to the Conditions of Approval (Attachment E).
Respectfully Submitted,
VaJ1AW{;.~
James Funk
Director of Development Services
~
Senior Planner
Attachment A
Attachment B
Attachment C
Attachment D
Attachment E
Location Map
Site Plan
Proposed Amendment to Chapter 19.22, Sign Regulations
Sample Survey August 2003
Conditions of Approval
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ATTACHMENT A
CITY OF SAN BERNARDINO PROJECT: DCA 03-04 &
PLANNING DIVISION CUP 03-03
LOCATION MAP
LAND USE DISTRICTS HEARING DATE: 12/16/03
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Manufacture & In~taJl xale: J/ I 0" = 1'-0'
One Internally Illumirw:ed Sign for Existing Pole Sign
Frame-
4" Square Tube, Painted Intense Blue (230-47)
'WELCOME TO"
Cabinet:
Copy:
IlIuminatlon:
Ga/v. Sheet Metal. Painted V\lhire
Red Vinyl (230-33)
Exposed Dear Red Neon and
Exposed Fluorescent Blue Neon Border
r..abinet:
Face:
Vinyl CoPY'
Galv. Sheet Metal, Painted light Grey
Flex Material
Intense BIUl!: (230-47)
Reveal: GaIv. Sheet Metal, Painted Ught Grey.
Illuminate 'Nim Fluorescent Blue Exposed,Neon
Graphic Panl!ls: To be Digitally Printed
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Lamps:
IB" 4-Une ModelB2" I Une Mode
Two (2) Single Face Signpaks
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7'-5. High x 25'-)' Long x 12" Deep
10,... 20,000 Hour Long~Ufe
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ATTACHMENT C
CHAPTER 19.22
SIGN REGULA nONS
Specifically, the proposed amendment will modifY the following:
1. Section 19.22.030, Definitions, will be modified to include definitions for auto
dealerships and electronic message center sign as follows:
Vehicle Dealerships: dealerships with two or more new vehicle dealers (with
ancillary used cars and recreational vehicle sales)
Electronic Message Center Sign: a sign having the capability of presenting
variable message displays by projecting an electronically controlled pattern
against a contrasting background and which can be programmed to change the
message display periodically.
II. Table 022.01, Sign Regulations By Land Use Category (C), will be modified to
include a new sign class heading for auto dealerships and requirements for
electronic message center sign. See Table A below:
TABLE A - Si~n Rel:ulations
Sign Sign Maximum Maximum Maximum Additional
Number Sign Sign Requirements
Class Type Area Height
*set back 5 feet from
property line
*on-site
1 50 feet *adjacent to a freeway and
(maybe up within Freeway Corridor
5. Vehicle Electronic Case by to 75 feet Overlay District
Dealerships Sign Case with flag *street frontage of 500 feet
test) *no closer than 500 feet to
other electronic sign
*flag test for visibility
III. Section 19.22.060 (G), Prohibited Sign, will be modified as follows:
G. Changeable espy SigHS aHa elsea-BRie message Bearss, eJleept as alle".7ea hy 8
Ceaoitieasl Use PeFffiit fer ffie-;ie theaters, MeaRS, staail:lffiS, aT atlte malls (ia tke
CR 11RHe lIse eistriet).
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ATTACHMENT E
CONDITIONS OF APPROVAL
Conditional Use Pennit No. 03-03
1. This approval is for construction of a 50-foot high, 571 square foot electronic
message center sign for the Center Auto Plaza.
2. Within two years of development approval, commencement of construction shall
have occurred or the permit/approval shall become null and void. In addition, if
after commencement of construction, work is discontinued for a period of one
year, then the permit/approval shall become null and void. However, approval of
the Development Permit does not authorize commencement of construction. All
necessary permits must be obtained prior to commencement of specified
construction activities included in the Conditions of Approval and Standard
Requirements.
Expiration Date: 2 years from effective date of Development Code Amendment
3. The review authority may grant a one-time extension, for good cause, not to
exceed 12 months. The applicant must file an application, the processing fees, and
all required submittal items, 30 days prior to the expiration date. The review
authority shall ensure that the project complies with all Development Code
provisions in effect at the time of the requested extension.
4. In the event this approval is legally challenged, the City will promptly notify the
applicant of any claim, action or proceeding and will cooperate fully in the
defense of this matter. Once notified, the applicant agrees to defend, indemnify
and hold harmless the City of San Bernardino (City), the Economic Development
Agency ofthe City of San Bernardino (EDA), any departments, agencies,
divisions, boards or commission of either the City or EDA as well as
predecessors, successors, assigns, agents, directors, elected officials, officers,
employees, representatives and attorneys of either the City or EDA from any
claim, action or proceeding against any of the foregoing persons or entities. The
applicant further agrees to reimburse the City of any costs and attorneys' fees
which the City may be required by a court to pay as a result of such action, but
such participation shall not relieve applicant of his or her obligation under this
condition.
The costs, salaries, and expenses of the City Attorney and employees of his office
shall be considered as "attorneys fees" for the purpose of this condition.
As part of the consideration for issuing this permit, this condition shall remain in
effect if this Conditional Use Permit is rescinded or revoked, whether or not at the
request of applicant.
5. Construction shall be in substantial conformance with the planes) approved by the
Director, Development Review Committee, Planning Commission or Mayor and
Common Council. Minor modification to the planes) shall be subject to approval
by the Director through a minor modification permit process.
6. The existing pylon sign shall be removed prior to installation of the new sign.
1
2
3
..
5
6
7
8
9
10
11
12
13
14
15
ORDINANCE NO.
AN ORDINANCE OF THE CITY OF SAN BERNARDINO MODIFYING
CHAPTER 19.22 (SIGN REGULATIONS) OF THE SAN BERNARDINO MUNICIPAL
CODE (DEVELOPMENT CODE) RELATED TO ELECTRONIC SIGN
REQUIREMENTS FOR AUTO DEALERSHIPS.
THE MAYOR AJ\TD COMMON COUNCIL OF THE CITY OF SAN BERNARDINO
DO ORDAIN AS FOLLOWS:
SECTION 1. Chapter 19.22. Sections 19.22.030, 19.22.060 and Table 022.01 of the
Municipal Code (Development Code) is amended to modify the sign requirements for electronic
signs within the Freeway Corridor District Overlay for auto dealerships as shown in Attachment
I, attached hereto and incorporated herein by reference.
SECTION 2. Severability. In the event that any provision of this Ordinance, or any part
thereof, or any application thereof to any person or circumstance, is for any reason held to be
unconstitutional or otherwise invalid or ineffective by any court of competent jurisdiction on its
face or as applied, such holding shall not affect the validity or effectiveness of any of the
16 remaining provisions of this Ordinance, or any part thereof, or any application thereof to any
17 person or circumstance or of said provision as applied to any other person or circumstance. It is
18
19
hereby declared to be the legislative intent of the City that this Ordinance would have been
adopted had such unconstitutional, invalid, or ineffective provision(s) not been included herein.
20
1///
21
22 IIII
23
24
25
26
27
28
AN ORDINANCE OF THE CITY OF SAN BERNARDINO MODIFYING
CHAPTER 19.22 (SIGN REGULATIONS) OF THE SAN BERNARDINO MUNICIPAL
2 CODE (DEVELOPMENT CODE) RELATED TO ELECTRONIC SIGN
3 REQUIREMENTS FOR AUTO DEALERSHIPS.
4
5
6
7
1
I HEREBY CERTIFY that the foregoing ordinance was duly adopted by the Mayor and
Common Council of the City of San Bernardino at a
meeting thereof, held
on the
day of
, 2004, by the following vote to wit:
Council Members:
AYES
NAYS
ABSTAIN
ABSENT
16
17
18
19 2004.
20
21
City Clerk
The foregoing ordinance is hereby approved this _day of
JUDITH V ALLES, Mayor
City of San Bernardino
22 Approved as to form
23 and legal content:
24 JAMES F. PENMAN
25 City Attorney
"1) iC,--
26
27 III
III
28
2
\ TTACH\lE:\T I
SIG:" REGel.\. TIO:\S - 19.22
Civic Event Sign. A temporary sign, other than a commercial sign, posted to adverllse a civic
event sponsored by a public agency, school. church, civic.fraternal organizations, or similar non-
commercial organization.
Commercial Seasonal Sign. An "open" or "closed" window sign, posted on a seasonal basis.
Construction Sign A temporary sign erected on the parcel on which construction is taking place,
limited to the duration of the construction, indicatmg the names of the architects, engineers.
landscape architects, contractors, or simdar artisans, and the owner, financial supporters.
sponsors, and similar individuals or firms having a major role or interest with respect to the
strucrure or project.
Directional Sign. Signs limited to directional messages. principally for pedestrian or vehicular
traffic, such as "one way", "enrrance", or "exit".
Directory Sign. A sign for listing the tenants or occupants and their suite numbers of a building
or cenrer.
Double.faced Sign A single structure designed with the intent of providing copy on both sides.
Electronic Message Center Sign, A sign having the capability of presenting variable
message displays by projecting an electronically controlled pattern against a contrasting
background and which can be programmed to the message display periodically,
Eaveline The bottom of the roof eave or parapet.
c ~~u"'
Flashing Sign. A sign that contains an intermittent or sequential flashing light source.
Freestanding Sign. A sign that is supported by 1 or more uprights, braces, poles, or other
similar strucrural components that is not attached to a building or bUildings
Freeway Sign. A sign adjacent to a freeway right-of-way which advertises a freeway adjacent
business or a qualifying business in close proximity to a freeway pursuant to the provisions of
19.22080(4) of this chapter. Me 929 1119/95
III-I9
10/99
SIGN REGULATIONS -19.22
the business conducted, services available or rendered, or the goods produced, sold, or available
for sale, upon the property where the advertising display is erected.
Sign Area. The entire face of a sign, including the surface and any framing, projections, or
molding, but not including the support structure. Individual channel-type letters mounted on a
building shall be measured by the area enclosed by four straight lines outlining each word.
Sign Program. A coordinated program of 1 or more signs for an individual building or building
complexes with multiple tenants.
Temporary Sign. A sign intended to be displayed for a limited period of time.
Trademark. A word or name which, with a distinctive type or letter style, is associated with a
business or business entity in the conduct of business. MC 834 6/19/92
Vehicle Dealerships. Dealerships with two or more new vehicle dealers (with ancillary used
cars and recreational vehicle sales).
Vehicle Sign. A sign which is attached to or painted on a vehicle which is parked on or adjacent
to any property, the principal purpose of which is to attract attention to a product sold or an
activity or business located on such property.
Wall Sign. A sign painted on or fastened to a wall and which does not project more than 12
inches from the building or structure.
Window Sign. Any sign that is applied or attached to a window or located in such a manner that
it can be seen from the exterior of the structure.
19.22.040 SIGN PERMIT REQUIRED
1. GENERAL
No sign, including a copy change, or temporary sign, unless exempted by this Chapter,
shall be constructed, displayed or altered without a sign permit or sign program approved
by the City. The Director shall review all signs unless otherwise stated.
2. SIGN PROGRAM
A sign permit for a sign program may be submitted for all new commercial, office, and
industrial centers consisting of 3 or more tenant spaces. The program may be filed with
the project application to construct the center, and can be processed concurrently with the
project application. The purpose of the program shall be to integrate signs with building
and landscaping design to form a unified architectural statement. MC 1057 10/8/99
19.22.50
EXEMPT SIGNS
Table 022.00 identifies the signs that are exempt from the provisions of this Chapter.
MC 1057 10/8/99
III -22
10/99
SIG:O-; REGCLATlO"S - 19.22
19.22.060 PROHIBITED SIGNS
The following signs are inconsistent with the sign standards set forth in this Chapter. and are
therefore prohibited:
A. Abandoned signs as defined in Section 19.22.030.
B. Animated, moving, flashing, blinking, reflecting, revolving, or any other similar
sign, except electronic message boards
C. Banners, flags, and pennants, except as permitted by Sections 19.22.070 and
19.22.090 MC 979 9/5/96
D. Bench signs
E. Billboards or Outdoor Advertising signs, except as permilled by Section
19.22.080 of this Chapter. MC 929 1/19/95
F Chalkboards or blackboards
G. ChaRgeal3le cell)' sigHS aHa eleetroRic ffiessage boards, e)[eellt as allewea by a
CUP for ffio,..ie tlleaters, areHas, smdiliffis, er alile malls (iH tile CR 1 laRa lise
district). IRstitutiElflal ...Ises, SUCH as cfllifcl-les aRe schools, may iRCOffJsrate
ellaHgeal3le WilY iH wall er m8HlImeRt sigHS aHa are e)(empt frOffi tile CUP
requireffieHt. MC 10162/27/98
H. Illegal signs as defined in Section 19.22.030.
L Off-site or billboard signs, except as permitted by Section 19.22.080
J. Permanent sale or come-on signs
K. Portable signs or A-frame signs
L Signs deemed to be a public nuisance as defined in Section 19.22.030 and MC
Section 8.30.010.
M. Roof signs
N. Signs on public property, except for traffic regulatory, informational signs, signs
required by a governmental agency, and model home tour signs, and except as
permitted by Section 19.22.080. MC 812 12/5/91
O. Signs painted on fences or roofs
P. Balloons and other inflated devices or signs designed to attract allention, except as
allowed per Section 19.22.070.
Q. Signs that are affixed to vehicles, excluding permanent signs on commercial
vehicles
R. Signs which simulate in color or design a traffic sign or signal, or which make use
of words, symbols or characters in such a manner to interfere with, mislead, or
confuse pedestrian or vehicular traffic. MC 1057 10/8/99
19.22.070 TEMPORARY SIGNS
Special event signs and civic event signs may be approved by the Director for a limited period of
time as a means of publicizing special events such as grand openings, carnivals, parades,
charitable events, holiday sales, and special promotions. Such special event signs shall be limited
to the following provisions:
A. No temporary sign shall be erected without a temporary sign permit.
B. Temporary signs shall be limited to 90 continuous days per event within a 180-day
period from the start date of the event.
111-26
10/99
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~' ',* * FOR OFFICE USE ONLY - NOTA PUBLIC, DOCUMENT*~u A
.~;(~{ff-7' '. .,,\;:;~X.;;\, r;:Z::-~~gf;.. .-__-'>,~~>/".~-':~: ~,:-;.~.~~:~4~g~-.t~..::.::.\<:::/,~.,
::' ' CITY OF SAN BERNARDINO : CiTY CLERK'S OFFICE -,~I.:. ,,-:',; ,
Co..- RECORDS & INFORJ'MTION MA"NAGEMENT PROGRNA
AGENDA ITEM TRACKING FORM
Meeting Date/Date Adopted: 3/1S: /0 ~ Item No, 1..$
Resolution/Ordinance No, ft1C - ~ I 0 n Ordinance Urgency: Yes
Effective Date: L/ II S /0 (I Temnination/Sunset Date:
I I -
Ayes: '] '/ S 0 7
/ /....J. '{ /
Abstain: ::t!
11.0
Ic;%
Date Sent to Mayor:
Date of Mayor's Signature:
Nays:
Absent:
-t9--
#'2-
Vote:
Date Returned from Mayor:
Date of Clerk's Signature:
Date Summary Returned from Attorney:
Date Published:
Meeting Type:
Continued From
Date Seal Impressed:
Date Sent for Signature:
Expiration Date:
Copies Distributed To:
To Whom:
Exhibits Complete & Attached to Resolution/Ordinance:
Reminder Letter Sent:
Reminder Letter Sent:
-~- .
./
Reminder Letter Sent:
Request for Council Action & Staff Report Attache~: I. {Yes
Notes: J~.J;~ ~- - _'7? )LL )/tJ/~i
No
Ready to File:
Date:
DOCUMENT tOCA noN:
FOr.MSIAIfnda IIilm Traddnt; Fomt.CC Form No. 111. Ust u~ 1210411996