HomeMy WebLinkAbout2002-173
. ' '
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
: .
RESOLUTION NO. 2002-173
RESOLUTION OF THE CITY OF SAN BERNARDINO AUTHORIZING AN
AGREEMENT WITH O'REILLY PUBLIC RELATIONS TO PROVIDE COMMUNITY
OUTREACH SERVICES RELATING TO THE ANNEXATIONS OF THREE COUNTY
ISLANDS.
BE IT RESOLVED BY THE MAYOR AND COMMON COUNCIL OF THE
CITY OF SAN BERNARDINO AS FOLLOWS:
SECTION 1. The Mayor of the City of San Bernardino is hereby authorized and
directed to execute on behalf of said City an Agreement with O'Reilly Public Relations relating
to the annexation of three County islands, a copy of which is attached hereto, marked Exhibit
"An and incorporated herein by reference as though fully set forth at length.
SECTION 2. The authorization to execute the above referenced agreement IS
rescinded if the parties to the agreement fail to execute it within sixty (90) days of the passage
of this resolution.
III
III
III
III
III
III
III
III
III
III
III
III
~ .' ,
. ,
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
. "
2002-173
RESOLUTION OF THE CITY OF SAN BERNARDINO AUTHORIZING AN
AGREEMENT WITH O'REILLY PUBLIC RELATIONS TO PROVIDE COMMUNITY
OUTREACH SERVICES RELATING TO THE ANNEXATIONS OF THREE COUNTY
ISLANDS.
I HEREBY CERTIFY that the foregoing Resolution was duly adopted by the Mayor
joint regular
and Common Council of the City of San Bernardino at a meeting thereof, held on the
17th day of June
, 2002, by the following vote, to wit:
Council Members:
AYES
NAYS
ABSTAIN ABSENT
ESTRADA
x
LIEN
x
MCGINNIS
x
DERRY
x
SUAREZ
x
ANDERSON
x
MCCAMMACK
x
~~~,~
The foregoing resolution is hereby approved this 20 th
day of
June
2002.
ith Valles, Mayor
ity of San Bernardino
Approved as to
Form and legal content:
JAMES F. PENMAN,
City Attorney
By:
"
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
2002-173
EXHIBIT A
SERVICES AGREEMENT
This Agreement is entered into this 17'h day of June 2002, by and between
O'Reilly Public Relations ("PROVIDER") and the City of San Bernardino ("CITY" or "San
Bernardino").
WITNESSETH:
WHEREAS, it has been determined that it is advantageous and in the best interests of
the City of San Bernardino and residents located in three county islands adjacent to the CITY to
annex these areas into the City of San Bernardino; and
WHEREAS, annexation of these three unincorporated islands will positively position the
City of San Bernardino as a forward thinking city that promotes 'Good Government' practices;
and
WHEREAS, community outreach will enhance the reputation of the City of San
Bernardino by successfully positioning the annexation application as a positive step toward
improving the quality of life for area residents; and
WHEREAS, the CITY desires to retain the services of the PROVIDER for the purpose
of providing community outreach services; and
WHEREAS, PROVIDER possesses the professional skills and ability to provide the
service and training for the CITY;
NOW, THEREFORE, the parties hereto agree as follows:
1. SCOPE OF SERVICES.
For the remuneration stipulated, PROVIDER will provide services as described in
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
2002-173
PROVIDER'S proposal, a copy of which is attached hereto, marked Attachment "A" and
incorporated herein by reference as though fully set forth at length.
2. TERM; SEVERABILITY.
The term of this Agreement shall be for a period of one-year unless modified, amended,
or cancelled by the written mutual consent of the parties prior to said date.
This Agreement may be terminated at any time by thirty (30) days written notice by
either party delivered to the party. The terms of this Agreement shall remain in force during
the term hereof unless mutually amended. The duration of this contract may be extended with
the written consent of both parties.
3. COMPENSATION.
Upon receipt of an invoice for the service delineated in the attached proposal,
PROVIDER shall be paid Five thousand dollars ($5000.00).
4. INDEMNITY.
PROVIDER shall indemnify, defend and hold harmless the CITY, its officers,
employees and agents (including, without limitation, reasonable costs of defense and
reasonable attorney's fee) arising out of or related to CITY'S performance of this Agreement,
except that such duty to indemnify, defend and hold harmless shall not apply where injury to
person or property is caused by CITY'S willful misconduct or negligence. CITY shall
indemnify, defend and hold harmless the PROVIDER, its officers, employees and agents
(including, without limitation, reasonable costs of defense and reasonable attorney's fees)
arising out of or related to PROVIDER'S performance of this Agreement, except that such duty
to indemnify, defend and hold harmless shall not apply where injury to person or property is
caused by PROVIDER'S willful misconduct or negligence. The costs, salary and expenses of
':,
2002-173
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
the City Attorney and members of his office in enforcing this Agreement on behalf of the CITY
shall be considered as "attorneys' fees" for the purposes of this paragraph.
5. INSURANCE.
While not restricting nor limiting the foregoing, during the term of this Agreement,
PROVIDER shall maintain in effect policies of general commercial liability in the amount of
$1,000,000.00 combined single limit and shall file copies of said policies with the Risk
Manager of the CITY prior to undertaking any work under this Agreement. CITY shall be set
forth as an additionally named insured in each policy of insurance provided hereunder. The
Certificate of Insurance furnished to the CITY shall require the insurer to notify CITY of any
change or termination in the policy.
6. NON-DISCRIMINATION.
In the performance of this Agreement and in the hiring and recruitment of employees,
PROVIDER shall not discriminate on the basis of race, creed, color, religion, sex, physical
handicap, ethnic background or country of origin.
7. NO EMPLOYMENT.
PROVIDER shall perform work tasks provided by this Agreement but for all intents
and purposes PROVIDER shall be an independent contractor and not an agent or employee of
the CITY.
III
III
III
III
III
III
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
8.
NOTICES.
2002-173
,
Any notice to be given pursuant to this Agreement shall be deposited with the United
Postal Service, postage prepaid and addressed as follows:
TO THE CITY:
TO THE PROVIDER:
City Administrator's Office
300 North "D" Street
San Bernardino, CA 92418
Facsimile (909) 384-5138
O'Reilly Public Relations
3403 Tenth Street Suite 110
Riverside, CA 92501
Facsimile (909) 781-0845
IN WITNESS THEREOF, the parties hereto have executed this Agreement on the day
and date first above written.
Date: June
,2002
Date: June .9'lT" , 2002
Date: June '7 , 2002
III
III
III
III
O'Reilly Public Relations
City of San Bernardino
By: ~~~~ey
Lewis, D'Amato, Brisbois, Bisgaard
2002-173
June 17, 2002
O'REILLY PUBLIC RELATIONS
Fred A. Wilson
City Administrator
City of San Bernardino
300 North "D" Street
San Bernardino Ca, 92418-0001
Dear Fred:
Thank you for inviting us to submit this proposal to serve as the Community Relations
Consultant for the City of San Bernardino relating to the proposal annexation of County
islands located adjacent to the City, We have revised this proposal to incorporate the
workscope changes we discussed with Teri Baker of your office.
OPR Inland Emoire Backl!:round
O'Reilly Public Relations (OPR) is the largest public relations firm in the Inland Empire.
Our office has worked successfully throughout the region on numerous public affairs,
government relations and community relations outreach programs.
OPR also specializes in land-use related issues and projects and have had a number of
successes both for and against annexation efforts including:
. Citizens For Good Government - Provided successful strategic plan for community
action groups opposed to City of Fontana's annexation attempt
. "Donut Hole" Property - Organized a public outreach campaign to defeat the City of
Redlands annexation attempt of the "Donut Hole"
. San Bernardino County Dairy Preserve - OPR designed and implemented a public
relations program that led to the successful annexation of 1,600 acre preserve to the
City of Chino
SITUATION
Surrounded by the boundaries of the City of San Bernardino are three unincorporated
territories or 'islands' which include a total of approximately 200 individual land parcels.
The City is considering the annexation of the three islands. The City is in the process of
considering whether to submit an application with the Local Agency Formation
Commission (LAFCO) and is currently considering strategies for community outreach.
Annexation of the parcels would streamline the public safety services by placing both fire
and police services under City authorization, Potential resident benefits include shortened
emergency response times by law enforcement and the fire department.
3403 TENTH STREET SUITE 110 RIVERSIOE, CA 92501' PHONE: (909) 781,2240' FAX: (909) 781-0845' WWW.OREILLYPR.COM
,
:
2002-173
Annexation Proposal
June 17,2002
20f3
However, the primary concern ofthe unincorporated area residents to the City annexation
would have been the payment of the city utility tax. However, it is our understanding that
the City will not seek to impose the Utility User Tax upon those three armexation areas.
GOALS
. Enhance the reputation of the City of San Bernardino by successfully positioning the
annexation application as a positive step toward improving the quality oflife for area
residents.
. Positively position the City of San Bernardino as a forward thinking city that
promotes 'Good Government' practices.
. Clearly and accurately communicate project information and benefits among target
audiences.
STRATEGIES
. Be proactive. Clearly identify and communicate annexation public benefits.
. Be constant and consistent with communications. Interruptions or distractions will
prevent a compelling argument from resonating, and allow for the dissemination of
inaccurate information
. Utilize area Councilmember as key feature of outreach efforts, personalizing and
demonstrating the City's desire to be "actively engaged and listening".
TACTICS and TIMING
. Phase 1: Internal Research (Weeks 1 through 3)
-Step 1: Draft key messages document
-Step 2: Draft collateral materials (Fact Sheet, Q&A etc,)
. Phase 2: Pre-application Submittal (Weeks 4 through 6)
-Step 3: Draft and distribute community meeting correspondence
-Step 4: Draft media briefing materials
-Step 5: Draft and distribute post meeting summary letter to residents
. Phase 3: Post-application submittal (Weeks 7 and 8)
-Step 6: Prepare any follow up collateral materials (if needed)
-Step 7: Prepare any media follow up materials (if needed)
\
2002-173
Annexation Proposal
June 17, 2002
30f3
BUDGET
OPR estimates fees for this project to be approximately $5,000 for the above referenced
work scope.
The above program was tailored to address the relatively small universe of residents
associated with this particular unique annexation. Communication programs for large
annexation proposals should also include the following elements for consideration:
Research
. Public Opinion Survey
. Focus Groups
. Messaging Deck
. Target Audience Inventory and Target List
. Identify third party validators
Community Relations
. Coalition Development
. Community Advisory Council Development
. Direct Mail Program
. Townhall Meeting Program
. Speakers Bureau design and coordination
Media Relations
. Reporter briefings
. Editorial board briefings
. Author opinion/editorial articles
. Appoint project spokesperson
. Public Service Announcements (PSA's)
. Local cable buy
. Newspaper advertising
Again, thank you for considering O'Reilly Public Relations for this effort. We look
forward to the opportunity to work with you and are prepared to answer any questions you
may have regarding this opportunity,
Sincerely,
C:i;;j ()[)!)G~Ll[
Patrick 1. O~y
President! CEO
~~
~. /1
>f:L--,.... /ij;., . ~
Lou Mon ille ~'y-.
Public Affairs Director